Código y Nombre de la Asignatura: MDO 8340 - INTERNATIONAL MARKETING |
División Académica:
Escuela de Negocios
Departamento Académico: Dpto. Mercadeo y Neg. Internac MDO 4090 Calificación mínima de 3.0 Número de créditos: Intensidad horaria (semanal para nivel pregrado y total para nivel postgrado): 3.000 Horas de Teoría 0.000 Horas de Laboratorio Niveles: Educación Continua, Educación Superior Pregrado Tipos de Horario: Teoría Focused on identifying and satisfying global customer needs better than the competition, both domestic and international, and coordinating marketing activities within the context of the global environment 3. JUSTIFICACIÓN Students will develop knowledge of the theoretical frameworks on which market entry decisions are based and will analyse and propose solutions to marketing problems in an international context. At the end of this module students should be capable of understanding the challenges facing international companies or domestic companies competing in the global environment |
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