Información detallada de curso |
Primer semestre 2019
Abr 18, 2024 |
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| Código y Nombre de la Asignatura: ADM 5235 - INTERNATIONALIZATION OF NEW VENTURES |
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División Académica:
Escuela de Negocios
Departamento Académico: Dpto.Finanzas y Organizaciones PML 0055 Calificación mínima de 3.0 o ADM 0059 Calificación mínima de 3.0 Número de créditos: Intensidad horaria (semanal para nivel pregrado y total para nivel postgrado): 3.000 Horas de Teoría 0.000 Horas de Laboratorio Niveles: Educación Continua, Educación Superior Pregrado Tipos de Horario: Teoría The course Internationalization of New Ventures is part of the concentration on entrepreneurship. With this course, students from business administration will become familiar with the theory and practice of business internationalization. Through the course they will review the different theories and models of internationalization, the selection of entry modes to emerging markets and the legal framework of international business. This course allows students to develop a global vision of the process for creating companies capable of competing in both national and international markets, given the current phenomenon of globalization and internationalization that affects all economies, industries and companies, regardless of their size. 3. JUSTIFICACION The course Internationalization of New Ventures is designed to provide the student with the necessary knowledge and skills to understand the process of creating FORTALECIMIENTO DE LA FORMACIÓN PROFESIONAL companies in a global context, through the formulation of growth strategies for new companies. COMPETENCIES TO BE DEVELOP Type of Competence Name of the Competence Institutional competencies Entrepreneurship Systematic thinking Research thinking Generic competencies Strategic thinking for the internationalization of new ventures. Professional Competencies 4. GENERAL OBJECTIVE OF THE COURSE This course will be oriented to: To know and apply strategies of business internationalization to guarantee the growth and competitiveness of the new companies created. 5. LEARNING OUTCOMES At the end of the course, students will be able to: Competence Dimension Learning Outcomes Knowledge (knowing to know) To understand the different stages of the internationalization process a company can go through. To be aware of the existing legal and institutional frameworks for business internationalization, as well as the importance of export promotion in the business internationalization process. To know the different modes of entry to foreign markets that a company can choose based on the characteristics of both, the selected market and the company itself. Abilities (knowing how) To distinguish internal and external factors that inhibit or encourage the business internationalization process. To select internationalization strategies that contribute to the growth of new ventures. Attitudes (knowing to be) To develop the ability to identify international business opportunities. 6. COURSE PROGRAM Topic Subtopic Hours Class Independent Work FORTALECIMIENTO DE LA FORMACIÓN PROFESIONAL INTERNATIONALIZATION AND GLOBALIZATION General aspects of the phenomenon of internationalization and globalization: concepts, definitions, multinational company, global company, importance and causes of internationalization and globalization, competitiveness in global markets. Domínguez L. y Brenes E. (1997). The internationalization of Latin American enterprises and market liberalization in Americas: a vital linkage. Journal of Business Research. Vol. 38, 3-16. Factors that influence business internationalization Andersson Svante, Gabrielsson Jonas y Wictor Ingemar, 2004. International Activities in small firms: examining factors influencing the internationalization and export grown of small firms. Canadian Journal of Administrative Sciences. Vol. 21, Nº. 1, 22-34. International business opportunities STAGES OF INTERNATIONALIZATION Models of the internationalization of the Uppsala School (U Model) Martínez P. (2009). Pyme, estrategia para su internacionalización. Ediciones Uninorte y ECOE ediciones, Barranquilla. Capítulo 2. Models of internationalization based on Innovation (I - Model) Vernon’s life cycle of a product SELECTION OF METHODS TO EMERGE IN INTERNATIONAL MARKETS AND STRATEGIES FOR INTERNATIONALIZATION Export Martínez P. (2009). Pyme, estrategia para su internacionalización. Ediciones Uninorte y ECOE ediciones, Barranquilla. Capítulo 2. Licenses and franchises 3 Foreign Direct Investment (FDE) 3 Business network for internationalization. FORTALECIMIENTO DE LA FORMACIÓN PROFESIONAL LEGAL AND INSTITUTIONAL FRAME FOR CORPORATE INTERNATIONALIZATION Export promotion models Diamantopoulos A., Schlegelmilch B. y Tse Katy, 1993. Understanding the role of export marketing assistance: empirical evidence and research needs. European Journal of Marketing. Vol. 27, Nº. 4, 5-18 Commercial and governmental policies for business internationalization Research different existing policies at a national level to stimulate business internationalization. Promotion of exports: commercial promotion of exports, financing exportations, insurance of exports, consulting and technical assistance. Consult the different existing organisms for the promotion of exports in Colombia. Commercial agreements and free trade agreements (TLC) Research about commercial agreements, as well as commercial agreements and TLC Colombia has made with other countries or regions. 7. METHODOLOGICAL OPTIONS LEARNING ACTIVITIES The course will combine lectures with presentations, workshops, practical application workshops and visits to companies, through which the student researches, participates and puts into practice the knowledge acquired. An important part of the course will be the study of business cases that will allow the students to identify different factors that have influenced the process of internationalization of companies. It will also allow to identify and the method of entry modes to emerging markets chosen by them, among other aspects. Through this dynamic, the student will propose alternative solutions and strategies that lead to the growth and success of the companies analyzed, increasing their knowledge and developing their analysis capacity. The reading assignments and previous research by the students will enrich the development of the topics. During the development of the course, the teacher-student communication will be permanent through the Blackboard portal, e-mail and the online forum. 8. ASSESSMENT FORTALECIMIENTO DE LA FORMACIÓN PROFESIONAL Learning evidence Description Evaluation period % First Exam 25% Second Exam (Midterm) 25% Cases and workshops Important: 20% of this grade will constitute the evaluation of critical reading. 25% Sustentation and delivery of practical application work - Final Exam 25% 9. BIBLIOGRAPHY Type of Bibliography (basic or complementary Type of reference (printed book, printed journal, journal article. SEE LIST) Language Technical norm (ICONTEC, APA, others) Availability in the campus library BASIC Martínez P. (2009). Pyme, estrategia para su internacionalización. Ediciones Uninorte y ECOE ediciones, Barranquilla. Spanish COMPLEMENTARY Johanson and Wiedersheim Paul, 1975. The internationalization of the firm: forth Swedish cases. Journal of management studies. October:305-322. Johanson y Vahlne, 1977. The internationalization process of the firm – a model of knowledge development foreign commitments. Journal of international business studies. Vol. 8, Nº 1: 23-32. Dean Elmuti y Yunus Kathawala (2001). A |
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