Código y Nombre de la Asignatura: ADM 5215 - INTRAPRENEURSHIP |
División Académica:
Escuela de Negocios
Departamento Académico: Dpto.Finanzas y Organizaciones IGL 7030 Calificación mínima de B- o PML 7560 Calificación mínima de 3.0 o PML 7125 Calificación mínima de 3.0 Número de créditos: Intensidad horaria (semanal para nivel pregrado y total para nivel postgrado): 3.000 Horas de Teoría 0.000 Horas de Laboratorio Niveles: Educación Continua, Educación Superior Pregrado Tipos de Horario: Teoría Intrapreneurship (or corporate entrepreneurial spirit) is the practice of abilities and approaches of entrepreneurs within an established organization. Having into account that being an entrepreneur is a way of thinking, feeling and acting, this course will examine the challenges and opportunities that employees and organizations have to create and maintain a culture that fosters intrapreneurial efforts. Particularly, we will emphasize on family businesses, given the fact that they are a type of organization that due to its characteristics can repress an entrepreneurial culture that in the future can affect its development, competition and survival. 3. JUSTIFICATION Entrepreneurship is transversal to the different areas of life. You can be an entrepreneur acting on personal and community events, as well as creating your own company or business units in an established company; It is also possible to be an entrepreneur in areas as diverse as public policy or culture, among others. Particularly, corporate entrepreneurs are individuals with an entrepreneurial vision, who manifest a conduct and guide their behavior towards development and the internal entrepreneurial spirit within an organization. This allows them to generate and take advantage of innovative ideas and developing them as profitable business opportunities. As a fundamental characteristic, we identify a corporate entrepreneur as someone who commits their time and effort to research; create and mold ideas into business for their own benefit and the sustained growth of the firm, detecting successes where others see failures or problems; and whose strength is innovation with talent and creativity of goods and services. Following this narrative, Universidad del Norte aims to develop and foster among its students the entrepreneurial skills necessaries to become intrapreneurs and to facilitate the processes that motivate human talent in their organizations, thus becoming a change agent. 4. GENERAL OBJECTIVE OF THE COURSE This course will be oriented to: Provide the participants of this course the concepts and skills that enhance the birth of intrapreneurs within established companies, making a particular emphasis on family-owned business, given the fact that they constitute an important percentage of the business sector of the city, region, and country. 5. LEARNING OUTCOMES At the end of the course, students must be able to: Competence Knowledge (knowing to know) Dimension Learning Outcomes -Explain the basic concepts of corporate entrepreneurship from a global, pragmatic and ethical perspective. -Understand the process of identifying business opportunities and the mechanisms that allow their use. -Identify and formulate business opportunities in established companies. Abilities (knowing how) Focus on innovation as a mechanism that proposes solutions to the different socio-economic problems that arise, which can be considered as business opportunities for already established companies. -Have a favorable perception towards entrepreneurship as an attitude of life and a path of professional development. Attitudes (knowing to be) Encourage the mental disposition towards the identification and the use of business opportunities. Encourage creative thinking and a positive attitude towards innovation, work under conditions of uncertainty and work as a team. 6. COURSE PROGRAM Topic COURSE INTRODUCTION Sub-topics: Professor’s presentation Students’ presentation - Evaluation system and course general guide Class rules Topic ENTREPRENEURSHIP: BASIC CONCEPT REFRESHMENT Sub-topics: - Definition of entrepreneurship Characteristics and myths of entrepreneurs Personality, definition and characteristics of entrepreneurs Myths and realities of entrepreneurship - Type Topic B COMPANIES Sub-topics: - Building and developing companies with triple impact (Economic, Social, and Environmental) Topic INTRAPRENEURSHIP: GENERALITIES Sub-topics: - Concept - The paradigms of intrapreneurs - Methods and strategies for its development - Success stories in Latin America Topic PEOPLE: BUILDING THE INTRAPRENEURSHIP CULTURE Sub-topics: -Intrapreneurial climate and culture - Human capital’s motivation - Leadership and teamwork Topic INNOVATION: TOOL FOR INTRAPRENEURSHIP Sub-topics: - Creativity vs. Innovation - Types of innovation - Innovation in business models - CANVAS as a tool to innovate in the business model Topic THE INTRAPRENEURSHIP IN FAMILY BUSINESSES (EF) Sub-topics: - Definition of EF, relevance and characteristics - The model of the three systems - Promoting intrapreneurship in the family: Government agencies, tools (protocol), professionalization and generational change. 7. METHODOLOGICAL OPTIONS – LEARNING ACTIVITIES Methodological options Visits of employees or companies with entrepreneurship culture Through the main activities proposed by this course, what is sought primarily is to encourage the creative solution of problems or situations with potential for improvement in already established organizations. Particular emphasis is placed on companies with family ownership since the particular dynamics of this type of organization can inhibit an intra-entrepreneurial culture. Development of a case study on Intrapreneurship The methodology of the proposed activities is based on pedagogical processes related to: provocation for the development of attitudes + identification and generation of awareness about problems and needs in an environment + creativity and approach of innovative solutions + design, formulation and support of business ideas. Intervention in a family- owned company to come up with appropriate governance structures / mechanisms that promote intrapreneurship. 8. ASSESSMENT Learning evidence First Midterm Description Analysis of a success case in local corporate entrepreneurship Evaluation period Week 7 25% Learning evidence Second Midterm Description Case study: applying innovation in the business model Evaluation period Week 12 25% Learning evidence Final Exam Description Conceptual examination or intervention in a family business to promote intrapreneurial culture Evaluation period Week 16 25% Learning evidence Other activities, semester Description Activities developed in class Evaluation period Through the entire 25% 9. BIBLIOGRAPHY Type of Bibliography (basic or complementary) Laforet, S. (2012). Innovation in Small Family Businesses. Edward Elgar Publishing Morales, M. y León, A. (2013). Adiós a los mitos de la innovación: Una guía práctica para innovar en América Latina. Editorial Innovare Morris, M. y Kuratko, D. (2002). Corporate Entrepreneurship Oppenheimer, A. (2014). Crear o Morir. Editorial Debate Osterwalder, A. y Pigneur,Y. (2011). Generación de modelos de negocio. Editorial DEUSTO S.A., España. 10. OTHER ASPECTS COMPETENCIES TO BE DEVELOPED Type of Competence -Name of the Competence Institutional competence -Entrepreneurship Generic Competences Ability to search, process and analyze information from various sources Ability to apply the knowledge learned of the degree in practice. Teamwork Ability to identify, formulate and solve problems Leadership Professional Competences Ability to identify business opportunities Knowledge of the different types of entrepreneurshi |
Regresar a Anterior | Nueva búsqueda |