Información detallada de curso |
Primer semestre 2017
Abr 25, 2024 |
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| Código y Nombre de la Asignatura: MDO 4015 - INTER BUSINESS SEMINAR |
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División Académica:
Escuela de Negocios
Departamento Académico: Dpto. Mercadeo y Neg. Internac Número de créditos: Intensidad horaria (semanal para nivel pregrado y total para nivel postgrado): 2.000 Horas de Teoría 0.000 Horas de Laboratorio Niveles: Educación Superior Pregrado Tipos de Horario: Teoría The course begins by defining the concepts of International Business, culture, political, social, economic and legal environment, with its main components, taking into account their relationship with the globalized environment and its impact on companies. Subsequently, it is emphasized in the study of the theory of International Trade and Globalization. 3. JUSTIFICATION In recent years we have observed impressive global events that began to change the nature of international business and that changed the way we conduct business. This course is necessary to understand the different spheres of the countries: social, cultural, political, economic and legal, to lead a negotiation effectively inside the organizations. 4. GENERAL OBJECTIVE Provide students a comprehensive vision of the International Business environment by analyzing the current situation and perspectives of International Trade. The changes that occur as a result of the deep processes of internationalization and the formation of a more globalized society make it necessary at the local level, the deepening and production of greater knowledge and research on these international trends and the new scenarios in which both economic agents and society in general must participate. In order to achieve a favorable position of insertion, it is necessary to know the cultural, economic, political and organizational manifestations that appear in the global world and develop negotiation strategies that allow local agents to reach adequate levels of participation and competitiveness. 5. LEARNING OUTCOMES - Knowledge (knowing to know) Analyze the different environments in which international business develops. Develop skills for analyzing the economic, technological, political, legal and social scenarios of the international environment in which organizations move. - Abilities (knowing how) Have a global vision of the different international markets. Project yourself in current markets as a professional in the area of International Business. - Attitudes (knowing to be) Strengthen the capacity of observation and analysis, which allows you to select an appropriate and logical process to solve the respective questions, by applying international business concepts to reality. 6. CONTENT - Globalization & International Business Globalization of markets Globalization of production World Trade Organization Multinational enterprises (MNE) View of the world as a single market National Differences in Political Economy - Country Differences Differences in Culture. Ethics in International Business - The Global Trade and Investment Environment International Trade Theory Foreign Direct Investment - The Strategy and Structure of International Business Entry Strategy and Strategic Alliances - Business Operations Global Marketing and R&D 7. BIBLIOGRAPHY Senior Editor: Palffy, G. (2015). How Business Works. Penguin Random House McGraw-Hill Irwin (2013). International business: competing in the global marketplace. 9th edition Daniels, Radebaugh, Sullivan (2013). International Business. 14th edition. Prentice Hall Articles provided by the professor during the development of the class |
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