Información detallada de curso |
Primer semestre 2017
Abr 20, 2024 |
|
 |
||
| Código y Nombre de la Asignatura: ADM 0059 - INTERNATIONAL EXPORT PLAN |
|
División Académica:
Escuela de Negocios
Departamento Académico: Dpto. Mercadeo y Neg. Internac ADM 7420 Calificación mínima de 3.0 Número de créditos: Intensidad horaria (semanal para nivel pregrado y total para nivel postgrado): 3.000 Horas de Teoría 0.000 Horas de Laboratorio Niveles: Educación Superior Pregrado Tipos de Horario: Teoría -This subject will allow students to learn how to design an Export Business Plan with a strategic approach in terms of vision, mission, strategic objectives, key factors of success and competitive factors which will facilitate entrepreneurs start their internationalization process. At the end of the course, students will have learned how to use the guideline of Proexport-Colombia as a tool to design and develop an Export Business Plan articulated with the strategic plan of the Enterprise in terms of the definition of goals, of markets, investment priorities, products, brand, packaging, distribution channels and promotion and sales adaptation. 3. JUSTIFICATION -The globalization phenomenon has generated that most countries have entered an internationalization process of their economies which has forced them that organizations establish internationalization strategies for their businesses based on the permanent monitoring of international markets. -Nevertheless, it is advisable that before starting an internationalization process, these enterprises structure an export plan which will allow them to know the enterprise and products export potential beforehand as well as the international market requirements selected through the corresponding market intelligence matrix. -Likewise, the fact of knowing the different strategies of entrance to new countries, the intersection with their cultural, political and legal surroundings among others, makes it necessary that organizations design, formulate and elaborate an Action Plan which will serve entrepreneurs as a navigation route to start their internationalization processes. The final objective of the PNE -Export -Business Plan- is to define and prioritize the activities and strategies to be developed and project the necessary investments with the aim of developing the proper execution and follow up of the internationalization process of the enterprise 4. GENERAL OBJETIVE OF THE COURSE -Have students acquire the necessary competences in knowledge, abilities and attitudes which will allow them to get trained in an intelligent methodological process for the design and elaboration of an export business plan through analysis, synthesis. Abstraction and interpretation of the primary and secondary information available. 5. LEARNING OUTCOMES:: -Competence dimension -Learning outcomes -Knowledge -knowing to know- -Know sources which will allow them to develop a complete entrepreneurial diagnose and a market intelligence which generate business opportunities. Understand and comprehend the concept and the need of an Export Business Plan in current entrepreneurial activity of globalized exchange. -Abilities -knowing how- -Apply the concept of international market intelligence in the fundamental entrepreneurial activity in the current environment of globalized change. Ability to analyze different alternatives and decision making. Use methods and instruments for searching and analyzing information about markets and products coming from international markets. Abilities to diagnose and analyze the enterprise and international markets. -Attitudes (knowing to be) Interest in learning a methodological process which allows the choosing of an objective market starting from secondary information. Team work which will allow the development of a practical work about a particular product and its selected market. Attention to the opportunities coming from the entrepreneurial diagnosis and the identification of the analyzed products and markets. 6. SUBJECT TOPICS. -Enterprise diagnosis. -There will be an external and internal analysis which will allow students to know strengths and weaknesses, -Opportunities and threats of the enterprise to establish its competitive advantages and start an export process. 1. Enterprise Profile 2. Organizational analysis 4. Production analysis 5. Quality control processes 6. Financial analysis 7. Costs policies 8. Purchase policies 9. Sales Policies 10. Marketing 11. Sector competitiveness 12. DOFA Analysis (strategies) -Introduction and environment of the international market intelligence 1. The concept of the international market intelligence 2. Antecedents of the international market intelligence 3.Environment of the international market intelligence 4. International market intelligence versus international market research. -Market intelligence process (with a practical exercise) 1. Information sources for the development of the international market intelligence. 2.Ways to access different international databases 3. Criteria for the preliminary selection of markets and products. 4.Market prioritizing models 5. Matrix of comparative analysis between countries. 6. Identification of threats and opportunities in interest market. 7. Identification of strategies based on the information collected. -Action Plan 1. Strategies aimed at the Enterprise, the market and the product 2. Participation in specialized fairs 3. Activities or actions to be executed (Chronogram, budget and investment) 4.Financing y credit requirement -Elaboration and presentation of practical work 1.Preparation of the practical work support 2.Presentation of the practical work 7. BASIC BIBLIOGRAPHY OF THE SUBJECT -Beamish, P.W., Morrison, A.J., Rosenzweig, P., Inkpen, A.C. (2000). International Management. Boston: Mc Graw Hill. -Rugman, A., Hodgetts, R. (2000) Negocios Internacionales. México: McGraw Hill -Hill, C. (2007). Negocios Internacionales. Sexta Edición. Bogota: Mc Graw Hill. -Daniels, J. (2004). Negocios Internacionales. Décima edición. México: Pearson Prentice Hall. -Lombana, J. Conceptos y Modelos de la Competitividad. Mimeo -Articles provided by the professor during the development of the class. -Complementary -www.proexport.com.co -www.mincomercio.gov.co -www.legiscomex.com -www.fedesarrollo.org -www.dane.gov.co -www.dian.gov.co -www.aladi.org -www.sieca.org.gt -www.fda.gov -http://strategis.ic.ca -www.taric.com -www.icex.es -www.jetro.go.jp |
| Regresar a Anterior | Nueva búsqueda |
|